We, TOYOTA DO BRASIL LTDA., a legal entity governed by private law, registered under CNPJ no. 59.104.760/0001-91 ("Toyota", “We”), seek the best way to meet the needs of our customers and users of the LEXUS brand (“You”). Worldwide, we are a leading company in the field of vehicle production and sales and therefore, in respect of the privacy and personal data of our consumers, we present this document to You ("Policy" or "Privacy Policy"). 

When you access or interact with our website or use our services, we may store certain information (“Data” or “Personal Data”) about You. We have prepared this Privacy Policy in order to clarify what Personal Data may be collected used, shared and stored by Us.

Acceptance of this Policy will be made when you use our services, access or interact with the website, and when requested, affirmatively agree to the use of your Personal Data for each of the purposes described herein by Us. That way, You will be fully aware of and in full agreement with how we will use your information and Personal Data. If you do not agree to this Policy, please do not continue to use our services and website or interact with it. We just ask that you explain to us why you disagree so that we can improve our products and services. You can contact us at

1. What types of Data does Toyota collect?

The amount and type of information collected by Toyota varies depending on your use of our products and services. We will collect different Data even if You are just visiting our websites. 

To make these differences clearer, we list below some purposes for which your Data may be used depending on the type of interaction You have with us as well as the legal basis defined in the general data protection law that ensures the collection of personal data with your consent or without (legitimate interest or obligation under law): 

1.1. Site Visitors

If You are a visitor to the website and/or interacted with our website, Your Data will be used in accordance with the forms presented in the tables below, with their respective legal bases:

Purpose Personal Data Legal Basis
Site access IP, date and time of access, geographical location, cookies, duration of visit and pages visited. Legal obligation, Legitimate interest and Consent
Online service scheduling CPF, CNPJ, full name, email and telephone. Consent
Contact request to purchase products through the website Name, email, phone number, state, city and dealership and additional information (optional). Consent
Notifications about new offers Vehicle model of interest, name, email, phone number, dealership and comments (optional). Consent
Order Tracking State, city, dealership and order number. Consent
Customer Service Full name, email, phone number, subject and message. Consent
Toyota Chat Full name, email, phone number, CPF or CNPJ and message, in addition to others eventually collected due to the service. Consent
Registration Full name, email, phone number, CPF, date of birth, full address and password. Consent

1.2. Data from Minors

This website and other communication channels maintained by Toyota do not intentionally collect personal information from or about any underage person. If you are a minor and wish to contact us or use on this website any functionality that requires the submission of your personal information, please ask your parents or guardians to do so on your behalf.

1.3. Vehicle Owners

If You are an owner of our vehicles, Your Data will be used in accordance with the forms presented in the tables below, with their respective legal bases:

Purpose Personal Data Legal Basis
Return of parts under warranty Vehicle chassis repaired. Legitimate interest and Execution of contract or preliminary procedures
Product satisfaction survey Full name, address, phone number, email, RG or CPF, chassis, date of sale of vehicle and other data taken from RENAVAM. Legitimate interest
Claims Full name, phone number, email, chassis and license plate of the vehicle. Legitimate interest
After-sales Campaigns Name, CPF, address, phone number, email, vehicle data (chassis, model, year, date of sale, date of last passage) and passage data (work order, passage and invoice). Legitimate interest
Customer Service Full name, email, phone number, subject and message. Consent
Renewal of Toyota 24-hour assistance Name, CPF, address, phone number, email, vehicle data (chassis, model, plate) Legitimate Interest
Consultation of recall campaigns Vehicle data - model, year and plate or chassis. Consent
Toyota Chat Full name, email, phone number, CPF or CNPJ and message, in addition to others eventually collected due to the service. Consent
Registration on the website Full name, email, phone number, CPF, date of birth, full address and password. Consent

We may process additional Data in specific situations, but always on a valid legal basis. In addition, it is important to mention that we do not intend to collect Sensitive Data, but that we may treat them in the cases where you voluntarily provide. In such cases, we will evaluate the real need for the use of this Data and, if they are excessive, we undertake to eliminate them immediately.

2. Cookies

2.1. What is a Cookie?

Cookies are small text files stored on your browser or device. Cookies allow us to recognize your preferences to, for example, adapting the website and your browsing to your specific needs. That is, some of your information is saved in this text file, and when you visit the site again later, the site recognizes your browser and can, for example, keep your account logged in.

Cookies generally also have an expiration date. For example, some cookies are automatically deleted when you close your browser (so-called session cookies), while others may be stored longer on your computer until they are manually deleted (so-called persistent cookies).

2.2. Why do we use Cookies?

Toyota uses the following types of cookies on its Products:

(i) cookies strictly necessary for our website to work properly, authenticating logins, for example. Therefore, it is not possible to refuse these cookies if You want to visit our websites;

(ii) analytics cookies, to improve the content of our websites, providing information on how websites are being used, to improve your user experience. These cookies automatically collect certain Personal Data to identify, for example, how many times a particular page has been visited; and

(iii) marketing cookies, so that we can make the best offers of Products and Services available to you, according to your interests.

The use of analytics and marketing cookies is subject to your prior consent through our Cookie Notices. Thus, if You wish to refuse the installation of these cookies on your device and/or choose to remove cookies You have previously given consent to, please visit our Cookie Notice at any time and change your consent.

It is important to clarify that Toyota is not responsible for the use of cookies by third parties. Please be aware that cookies placed by third parties may continue to monitor your online activities even after you leave our site, and we encourage You to clear your browsing history regularly.

Our employees, authorized dealers and suppliers, such as advertising partners and service providers, with whom we work, may also have access to Personal Data as a normal part of conducting business and offering products and services to our customers and comply with this Privacy Policy. In such cases, we will ensure that your Personal Data is processed only for legitimate, specific, explicit and informed purposes to You, without the possibility of further Processing in a manner incompatible with the stated purpose.

If you would like more detailed information about the processes discussed above, please feel free to contact us through our channels


Phone Lexus Customer Service and Lexus Total Assistance: 0800 5398 727 (0800-LEXUSBR).

Our team will endeavor to respond to your request, provided that it does not fall under any applicable legislation and/or Toyota's business secrets and intellectual property.

3. With whom does Toyota share your Data?

Toyota may operate together with other companies in various activities, including data hosting, analytics and market intelligence. Thus, we reserve the right to share your information, including Personal Data, only with the companies listed below. We will adopt, whenever possible, mechanisms to anonymize this data, in order to preserve your privacy as much as possible.

Accordingly, we may share your Personal Data with the following companies:

Our Partners: We have a number of suppliers that we need to hire to operate the website and offer our services, and some of them may process on our behalf the Personal Data we collect. For example, we use data hosting services to store our database and hire call centers to better meet your requests. We strive to protect the privacy of your Personal Data, but unfortunately we cannot guarantee the correct handling of Personal Data by third parties, who use, disclose and protect Personal Data in accordance with their respective Privacy Policies.

Brokers and Insurers: If You are interested in taking out insurance, we may share your Personal Data with brokers and insurers to carry out the calculation of insurance and policy, financing or even to deal with pending issues and problems. In this case, sharing is necessary to allow the contracted service to reach You in a satisfactory manner.

Marketing Companies: We share Data with marketing companies for behavioral analysis purposes and for sending communications. All Personal Data shared has an appropriate legal basis justifying this type of processing, which may be your consent or a legitimate interest of Toyota. In any event, during this process, we will always consider your privacy and, where applicable, your right to object to the processing of such data.

Market intelligence: Some information obtained by customer service, such as results from satisfaction surveys, may be shared with specialized companies so that we can optimize and improve our processes. The information shared is only that necessary for the analysis to be carried out. Whenever possible, we will anonymize the Personal Data that could identify our customer.

Analytics: The data stored by Us may be used for statistical purposes (analytics), in order for Toyota to understand who the people who visit our website are and who are the customers of our Services. This Data is pseudonymized and is intended only to better understand how users' access to the website is, in order to improve the provision of services and direct products more focused on their interests.

To safeguard and protect Toyota's rights: We reserve the right to access, read, preserve and disclose any Data that we believe is necessary to comply with a legal obligation or a court order; enforce this Privacy Policy, the Terms of Use and other agreements; or protect the rights, property or safety of Toyota, our employees, users or others.

Toyota Affiliated Companies: We may transfer the Data between companies in the Toyota Group to improve our products and services. All our companies are subject to contractual obligations in which they undertake to process your Personal Data with the same level of security and in accordance with applicable laws.

4. Where is your Data stored and where is it shared?

Toyota is headquartered in Brazil and the Data we collect is governed by Brazilian law. The Data we collect is hosted on Google and Microsoft servers.

In addition, for the purpose of complying with foreign legislation (Sarbanes-Oxley Law) and risk assessment considering the profile of Toyota's customers and the preparation of a credit score, we may send Personal Data to other countries, as in the case of Toyota Motor Credit Corporation (TMCC) and Toyota Motor North America (TMNA), headquartered in the United States and Toyota Financial Services Corporation (TFSC), located in Japan.

By using Toyota's Services or providing Personal Data to us, You agree to the international processing and transfer of such data to the United States and Japan. This data may be subject to local legislation and relevant rules.

5. What are your rights as the Personal Data subject?

You may always choose not to disclose your Personal Data to Us, but bear in mind that such Data may be necessary to enjoy some of our features and Services. Regardless of this, You will always have rights relating to the privacy and protection of your Personal Data, and in addition to caring about the security of such Data, We also care that You have access to and knowledge of all of your rights relating to the processing of your Personal Data.

Accordingly, we are presenting below a brief explanation and examples of some of these rights:

  • Request access to your Personal Data.
    • This right allows You to request and receive a copy of your Personal Data that We possess about You.
  • Request rectification of your Personal Data.
    • This right allows You to request the correction and/or rectification of your Personal Data at any time if You identify that some of it is incorrect. However, in order for this correction to be effective, we will possibly need to verify the validity of the Data You provide to us.
  • Request deletion or cancellation of your Personal Data.
    • This right allows You to request the deletion of your Personal Data from our database. All Data collected will be deleted from our servers when You so request or when it is no longer necessary or relevant for us to offer you our Services, unless there is any other reason for its maintenance, such as any legal obligation to retain Data or need to preserve them to safeguard Toyota's rights.
  • Right of objection to the processing of Personal Data.
    • You also have the right to challenge where and in what context we are processing your Personal Data for different purposes. In certain situations, we may demonstrate that we have legitimate grounds to process your Data, which override your rights, for example, if they are strictly essential to the functionality of the website.
  • Request portability.
    • We will provide You, or any third party You choose, with your Personal Data in a structured and interoperable format.
  • Right to withdraw consent at any time.
    • You have the right to withdraw your consent, however, this will not affect the legality of any processing performed before You withdraw your consent. If You withdraw Your consent, We may not be able to provide certain Products. And if that is the case, we will let you know when it happens.
  • Right to review automated decisions.
    • You also have the right to request review of decisions made solely on the basis of automated processing of your Personal Data affecting your interests.
  • Right to be forgotten:
    • before requesting it, verify that your data does not fall into the following cases: (i) need for storage for a period required by law; (ii) in the case of vehicle driving and location data, these may be kept until the end of the period of service of the connected car, and the provision of this service or payment may be legally contested, or for the periods legally defined for purposes of investigation and lawsuits of a criminal nature; and (iii) payments and invoices, with possible deletion after the termination of the contract. This is because, during the period, it is necessary to maintain the data for compliance with legal obligations by Toyota, especially of a fiscal nature.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who is not entitled to receive it. We may also contact you for more information regarding your request in order to expedite our response.

If You have any questions about these matters and how You may exercise these rights, please contact us:

Email: and

Phone Lexus Customer Service and Lexus Total Assistance: 0800 5398 727 (0800-LEXUSBR)

6. How long will your Personal Data be stored?

We will keep your Personal Data, including your IP (Internet Protocol) data, as well as date and time of access, for a minimum period of 6 (six) months, pursuant to the current legislation. Such data will be stored under confidentiality, in a controlled and security environment and will be provided only in the event of a court order. Even if You delete your registration on the Site, such data will remain stored for the minimum period required by law or only for as long as necessary to comply with the purposes for which we collect them, including for purposes of complying with any legal (such as the Civil Framework of the Internet to store access records for 6 months) or contractual obligations, accountability or request from competent authorities recall campaigns, for example.

To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of such Data, the potential risk of harm arising from unauthorized use or disclosure of your Personal Data, the purpose of processing and whether we can achieve such purposes by other means, and applicable legal requirements.

7. How do we protect your Data?

Toyota makes technical, administrative and organizational arrangements to protect your Personal Data from loss, unauthorized use or other abuse. Data is stored in a secure operating environment that is not accessible to the public.

In order to ensure the security of your Personal Data in our Services, we adopt the best information security practices available, including all types of administrative, technical and physical preventive measures in relation to security and privacy during the execution of your activities involving personal data, from training and awareness of employees, to the use of advanced encryption and firewall technologies.

We strive to protect the privacy of your account and other Personal Data that we keep from you in our records, but unfortunately we cannot guarantee total security. Unauthorized account entry or use, hardware or software failure, and other factors may compromise the security of your Personal Data at any time, so help us maintain a safe environment for everyone. In addition to adopting good security practices regarding your account and your data, if You identify or become aware of anything that compromises the security of your data, please contact us.

8. How do I talk to Toyota?

If You believe that Your Personal Data has been used in a manner inconsistent with this Privacy Policy or your choices as a subject of this Personal Data, or if You have other questions, comments or suggestions related to this Policy, You may contact our team through the


Phone Lexus Customer Service and Lexus Total Assistance: 0800 5398 727 (0800-LEXUSBR)

9. Privacy Policy Changes

As we are always seeking to improve our Services, this Privacy Policy may undergo updates. Therefore, we recommend visiting this page periodically so that You know about the changes. If relevant changes are made that require a new consent from you, we will publish this update and request a new consent from You.

Last Modified: August 24, 2020


By accessing and using the Lexus site, you accept this policy without limitation or qualification. Your access to the Lexus site is therefore subject to this policy as well as to all applicable laws.

Copyright © 2015 Toyota do Brasil Ltda


The copyright of all content on this website is the property of Toyota of Brasil Ltda. and/or one of their suppliers. This website is for personal use of its users, not commercial. Users may not modify, copy, distribute, transmit, display, reproduce, publish, license or create derivative works, or sell any information or software obtained from this website, except with prior written consent by Toyota do Brasil Ltda. Toyota do Brasil Ltda. and/or their suppliers can not be held responsible for inaccuracies or typographical errors contained in the information, software and services on this website, including, but not limited to technical problems, unavailability of connection to our servers, access software, power outages or by connection problems. Toyota do Brasil Ltda. and/or their suppliers may not be sued in court for damages associated with the use of this website, either by problems in the equipment or software for access, either by connection problems or inability to use. 


Some vehicle features presented in this website, as well as their colors, may differ from vehicles available for sale at Lexus Authorized Dealers, this is an approximate representation of the actual colors that can vary according to your monitor settings.

Some vehicle items displayed in this site are optional. Refer to your Lexus Authorized Dealer for more information related to the original and optional equipment available to each model. All vehicles displayed on this website are in conformity with PROCONVE - Air Pollution Control Program for Motor Vehicles.

Toyota do Brasil Ltda., in constant search for improvement, reserves the right, at any time, to make changes in their product line, regardless of any notice and without this could generate obligations or liabilities of any nature to Toyota do Brasil Ltda., against the content of this website.

Terms and Use Conditions

The data in this site are property of Toyota do Brasil and are solely for informational purposes without any right to commercial use, even if partially. When providing information and navigate the site, the visitor automatically agrees with the privacy policy which implies in viewing, listening and downloading available content, including images, text, audio, video, etc.

The copyright on any and all content of this site, not limited to pictures, articles, animations, audio, video and others are the property of Toyota do Brasil and/or their employees and suppliers. Toyota may disclose a suggested retail price for some of their products in this site, however, it is provided that the Lexus Dealer Network is not required to practice the values disclosed herein, that these are suggestions to the public and may vary by region and each dealership. In this case, we recommend consulting one of dealerships of the Lexus dealer network in order to confirm prices, product technical features, availability of vehicles and other products or services.

We suggest you visit one Lexus dealership to see our vehicles and their equipment and accessories in order to confirm availability.
Toyota do Brasil has the right to limit or suspend - either temporarily or permanently - access to the brand sites for various reasons, such as maintenance, technical problems related to infrastructure, content updates and other relevant reasons.
Toyota do Brasil may request personal information such as name, address, telephone and visitor's email. All information is stored in a safely manner and is intended solely for use by Toyota do Brasil.

In the case of personal information sent by email, the data will be used solely for the purposes described in the email itself, and aiming at continuous service improvement. While accessing the Toyota do Brasil website, visitors may find links to other sites. These sites may also contain links to websites that are not controlled by Toyota do Brazil, as distributors' home pages, partners, promotions and social networking sites. In this case, Toyota do Brasil is not responsible for the content of these sites especially in relation to information disclosed on these pages.

The Lexus site will use cookies, which is a small text file that the web site writes to your Internet browser. They serve to record navigation data and provide customized information to visitors after they are identified. These cookies are used for the sole purpose of counting the number of visitors and restrict sending of the same information to the same visitor several times. Either way, the visitor may at any time turn off the recording of cookies on their Internet browser.

If you have any question, we are at your disposal in the following service channels:

SAC (Customer Service) Lexus & Lexus Total Assistance phones: 0800 5398 727 (0800-LEXUSBR)

Check out the operating hours of Lexus Customer Assistance Service:
For information: Monday - Friday (8am - 8pm)
For complaints: Monday - Friday (9am - 4:30pm)